AI Visibility & Accuracy Audit
Why isn't my business showing up in AI Search?
And what do I actually need to change?
You search for the kind of service you provide and find other businesses being recommended instead. Perhaps you rank well in Google, but ChatGPT gives you a very different picture, or one AI tool includes you while another leaves you out. Sometimes your business does appear, but the information is old, incomplete or simply wrong.
But the surprise can come from the other direction too. A new client says, "I found you through ChatGPT," and now the question becomes:
"If AI recommended me once, can we work out why and do more of whatever caused it?"
That is exactly the kind of question the audit is there to investigate.
AI Visibility & Accuracy Audit
Why isn't my business showing up in AI Search?
And what do I actually need to change?
You search for the kind of service you provide and find other businesses being recommended instead. Perhaps you rank well in Google, but ChatGPT gives you a very different picture, or one AI tool includes you while another leaves you out. Sometimes your business does appear, but the information is old, incomplete or simply wrong.
But the surprise can come from the other direction too. A new client says, "I found you through ChatGPT," and now the question becomes:
"If AI recommended me once, can we work out why and do more of whatever caused it?"
That is exactly the kind of question the audit is there to investigate.
Why can a business rank well in Google but not appear in ChatGPT?
Google visibility and AI visibility overlap, but they aren't the same thing. ChatGPT isn't simply taking Google's rankings and turning them into a shorter list of businesses.
So, a strong Google position doesn't tell you on its own whether your business will be recommended for the same need in ChatGPT.
You can collect a long list of fixes before you know what the problem is
So you try again with slightly different wording, check another AI tool,
compare the businesses that keep appearing, and start looking for an explanation.
Before long, you've searched Google, asked ChatGPT why it chose them, and found yourself reading about SEO, GEO, AEO and AIO when all you really wanted to know was what was going on.
Then come the 'fixes':
more content
schema
reviews
different page structures
AI bots
FAQs
directories
third-party-mentions
A lot of that advice starts with comparing your business with the ones being recommended. They have more articles, more reviews, more mentions, and a different page structure. You will always find differences, but they don't tell you THAT is what caused the result. A competitor having 200 articles doesn't mean you need 200 articles too.
This is where a visibility problem can start costing you money. You can spend weeks changing your website, publishing more content or paying someone to improve your AI visibility before you've established whether any of those things have anything to do with why you weren't appearing.
An AI visibility result can show you what happened without telling you what caused it.
There isn't one AI ranking to crack
Recommendations can change depending on the question, the tool, the context of the conversation and what information is available at the time.
That makes them harder to reverse-engineer than a conventional search result. You can ask almost the same question twice and get a different mix of businesses or find that ChatGPT includes you while another AI tool doesn't.
So, the job isn't to hunt for one missing ranking factor. It's to look for patterns across the searches that matter to your business and see what keeps happening.
1
If the same competitors appear repeatedly, that gives us something to compare.
2
If your business is consistently missing for a service you clearly provide, that gives us something to investigate.
3
And if the results change constantly, that tells us to be very careful before changing your website because of them.
This is why one search, one screenshot or one dashboard score can't tell you what to fix.
What does an AI Visibility & Accuracy Audit investigate?
It looks at where your business appears across searches for one priority service or offer.
Starting with one service matters because your business can be a strong match for one type of search and barely appear for another.
We use the kinds of searches a potential customer might make when they're looking for that service, then compare what happens when the wording or AI tool changes.
From there, we can follow the patterns rather than guessing from one result.
That might take us to your website, the information other websites hold about your business, the businesses being recommended instead, or a mismatch between how you describe the service and how the wider web describes it.
We don't decide in advance where the problem must be. We follow what the results give us a reason to investigate.
I'm very good at spotting inconsistencies, following a thread when the obvious explanation doesn't hold up, and separating what the evidence supports from what merely looks possible.
What if AI is already recommending you?
Great, congrats. But that also creates a different question, or even a commonly held assumption:
"If AI recommended me once, can we work out why and do more of whatever causes it?"
1
What we can look for
We can look for clues. If the same pages, descriptions, third-party mentions or other public information keep appearing around those recommendations, that gives us something to examine.
2
What we can't claim
But there are too many variables behind an AI recommendation to pin it confidently on one article, one directory listing or one specific page and say, "That caused it."
3
What we can do with the evidence
What we can do is see which parts of your website and wider online presence are consistently helping to make that connection, make sure they are accurate, and build on those rather than trying to copy one supposed "winning" factor.
It also lets us check something equally important: whether AI is recommending you for the work you want.
A mention is only really helpful if the connection it is making between your business and the customer's need is the right one.
The comparison is where the picture starts to get clearer
If the same businesses keep appearing instead of yours, it makes sense to compare them.
But not by creating a giant checklist of everything they have that you don't, or you do differently.
They may have more directory listings, different schema, a bigger website, stronger SEO, or a dozen other differences. Any one of those can look convincing when you're searching for an explanation.
First, we need to look at how good the match is.
1
A business appearing in the answer doesn't necessarily mean it is a strong match for that search. It may offer something adjacent, be mentioned for a different service, or only loosely fit what the customer asked for.
2
So, the comparison needs to focus on the businesses that are genuinely strong fits. Then we can look at what those businesses have in common, how clearly they relate to that service, and whether the same differences keep showing up.
3
Are other websites clearly associating them with that service? Does their own website make that offer easier to recognise? And are we comparing the same kind of service, rather than assuming every business in the answer is competing for exactly the same work?
That gives us something much narrower to investigate than "they're doing more SEO" or "they have more content".
And sometimes the comparison points away from your website altogether.
Sometimes the problem isn't on your website
Outdated or conflicting information affects how AI describes your business.
Your website is one part of the picture. AI tools can draw on directory listings, profiles, articles, reviews and other public sources as well as your own website.
If those sources are clear and consistent, they reinforce the same picture. If they are outdated, vague, or describing an older version of the business, they can create contradictory supporting evidence about who you are, what you do, or which services you provide.
When the public information doesn't agree, an LLM has less reason to treat any one version as reliable enough to use or cite.
And even after you correct something, the old version doesn't necessarily disappear straight away. Search engines must revisit and reprocess changed pages, while AI tools can sometimes be working from cached copies that are weeks or even months old.
That means an inaccurate AI answer can sometimes reference information that has already been fixed, rather than a problem that still exists on your current website.
This becomes especially important when your current website is accurate, but AI is still describing the business incorrectly or connecting it with the wrong kind of work.
In that case, changing the homepage again may not solve anything. The contradiction may be elsewhere in the public information about the business.
You should know what deserves action, and what doesn't
By the end of the audit, you should have a much clearer picture of what is happening around the searches we tested, which patterns keep repeating, and where the evidence is pointing.
A repeated pattern across several searches carries more weight than one odd answer. A clear mismatch between what you offer and how you are being described matters more than a tiny wording difference on a page. And something that is technically imperfect but not affecting the searches we're looking at may be perfectly fine to leave alone.
From there, you'll know:
what I think you should change first
what can wait
what needs more evidence before you spend time on it
what I would leave alone
Sometimes the answer will be quite specific. Sometimes the pattern will be clear enough to narrow the problem without proving one exact cause. And sometimes the evidence won't give you a good reason to make a major change at all.
That last outcome matters too, because the audit is there to help you decide what is worth doing, not to manufacture a list of work so the report looks substantial.
When is an AI Visibility & Accuracy Audit worth paying for?
It's worth paying for when you have already checked how your business appears in AI, the results do not make sense to you, and you are no clearer about what to do next.
It's a good fit if:
Competitors keep being recommended for searches that closely match what you offer
Your business performs well in Google, but the AI results look very different
Different AI tools are giving noticeably different answers about your business
AI is using old, incomplete or inaccurate information
You've already done some testing yourself and ended up with more possible explanations than answers
Someone has found you through ChatGPT or another AI tool, and you want to understand what seems to be supporting that recommendation
You're considering paying for SEO, content, PR or website changes and want to know whether the evidence points there first
You don't need to know where the problem sits before you book. That is what we're trying to work out.
What do you receive with an AI Visibility & Accuracy Audit?
It includes a written report, a personalised video walkthrough, clear priorities, and 7 days of email follow-up.
walkthrough
The written report brings the investigation together in one place.
It shows the searches and patterns that mattered, where the strongest mismatches appeared, what seems to support those results, and where the evidence is still too weak to draw a firm conclusion.
You'll also be able to see:
— What I think is worth changing first
— What can wait
— What needs more evidence
— What I would leave alone
I'll also record a personalised video walkthrough, because some of the findings are easier to explain properly than to squeeze into a paragraph. I can talk you through the grey areas, the reasoning behind the recommendations, and any parts of the result that need a bit more context.
And once you've had time to go through everything, you have 7 days of email follow-up for questions about the findings.
I only follow the evidence that matters to this question
I don't do a broader digital-marketing diagnostic. Every source I look at is tied back to the same question:
Why is this business being found, described or recommended this way in AI and search, and what does the evidence justify changing?
Areas where it could lead me to:
Reviews, because they can form part of the public evidence AI and search systems encounter.
Media and third-party mentions, because they can reinforce what your business says about itself or contradicts it.
Old or stale records, because outdated information can contribute to inaccurate or conflicting descriptions.
LinkedIn, directories and other public profiles, because they help establish who you are, what kind of business this is and what you currently offer.
AI tools and search platforms, because that is where the visibility or accuracy problem is showing up.
What I am not doing is auditing whether your Instagram strategy is working, whether your Meta ads are efficient, whether your conversion tracking is configured correctly, or whether a previous agency did a good job.
Those things may be important to your business. They simply aren't part of this investigation unless there is a clear reason they affect the visibility or accuracy problem we are trying to understand.
What do I need from you for the audit?
The setup is deliberately light. You won't need to prepare a huge bundle of documents or spend hours getting everything organised first.
20–30 minutes
Your form intake
I'll ask for the basics around the service we're investigating: your website, who the service is for, the main market you serve, anything you've already noticed in your own searches, and any competitors, directories or public profiles you think are relevant.
10 working days
The investigation
The delivery period begins once I have the completed intake and any additional information we have agreed I need. If something comes up once I start investigating and I need a little more context, I'll ask for it then.
7 days
Your follow-up
Once you have the report and video walkthrough, you have a week of email support for questions about the findings.
Pilot
price: $497
I’m offering the first 3 AI Visibility & Accuracy Audits at $497.
You’re getting the full audit at the pilot price: the investigation, written report, video walkthrough, clear priorities, and 7 days of email follow-up.
I’m using these first 3 audits to tighten the delivery process before the standard price kicks in.
The standard price will be $1,495.
Book your Visibility Audit – get the First3 discountA few practical questions
No.
AI recommendations can change with the wording of the search, the tool being used, the context of the conversation and the information available at the time.
The audit can show you where your business is appearing, how it is being described, what patterns keep repeating and what the evidence gives you a reason to change. It can't guarantee what an AI tool will recommend afterwards.
No.
Your existing SEO may be part of what we look at, especially if your Google visibility and AI visibility are very different, but the investigation goes wider than SEO.
It also looks at the searches themselves, the businesses being recommended, how well those businesses match the search, your website, and the wider public information around your business.
If the evidence points towards an SEO problem, you'll know that. I don't start by assuming SEO is the answer.
No.
You can arrive with something as simple as:
"I keep searching for the kind of work I do, and other businesses appear instead of mine."
Or:
"ChatGPT recommended me to someone, and I have no idea why."
That is enough to start with.
The audit doesn't include implementation, and you don't have to hire me for anything afterwards.
You'll know what I think should change, where the issue sits and what I would deal with first. You can make those changes yourself, pass them to someone you already work with, or use the report to brief the right specialist.
I may suggest things such as content gaps, changes to an article structure, clearer wording on a page or information elsewhere that needs correcting, but I'm not using the audit as a way to create a second implementation job for myself. That separation matters because the whole point is to work out what the evidence gives you a reason to do before you spend more money on it.
Then I'll tell you.
The investigation may still uncover smaller inaccuracies, inconsistencies or areas worth keeping an eye on, but I'm not going to turn those into a major problem simply because you paid for an audit.
Sometimes the most helpful result is knowing that the evidence doesn't give you a good reason to start changing large parts of your website or spending money elsewhere.
Allow 10 working days from the point when I have your completed intake and any additional information we've agreed I need.
You'll then receive the written report and personalised video walkthrough, followed by 7 days of email support for questions about the findings.
Ready to find out what's really going on?
If your own searches have left you with more questions than answers, the audit will help you see where your business is showing up, how it is being described, what the patterns are telling us, and what I think is worth doing next.
New offer First3 price: R497