AI VISIBILITY & ACCURACY AUDIT
Why isn't my business showing up?
AI and search results can tell you something looks wrong. The harder part is working out why.
AI VISIBILITY & ACCURACY AUDIT
Why isn't my business showing up?
AI and search results can tell you something looks wrong. The harder part is working out why.
You search for the kind of business you run, and several names appear. Yours isn't one of them.
So you try another search. You ask for your business by name, and this time the AI seems to know perfectly well who you are.
ChatGPT can make that contrast particularly obvious. Give it your business name and there you are: what you do, where you’re based and what you offer. Then you ask it to recommend businesses that provide exactly that service, though, and you're nowhere to be seen.
So you now know the AI has information about your business, but you still don't know why it leaves you out when someone asks for a recommendation.
And absence isn't the only confusing result. Your business might appear, but with an old service, the wrong description or information you thought had disappeared from the internet years ago.
At this point, you have a fairly straightforward question.
Why is this happening
One question, several acronyms
You go looking for an explanation.
And your seemingly simple question about your own business expands rather quickly.
You've met SEO before. But now there's GEO. Then AEO, not to mention AIO.
Somewhere along the way you meet "AI optimisation", schema, citations, content advice and a steadily growing collection of things you're apparently supposed to be doing.
You only wanted to know why your business wasn't appearing. You hadn't planned on absorbing a working knowledge of 4 acronyms to find out.
It starts to feel a little like the Brothers Grimm's Six Servants: one can hear the grass growing, another can see across the world, and another has a gaze powerful enough to split things apart. Each is spectacularly good at one particular thing. The trick is knowing which one you actually need.
And the more you read, the more fixes you collect.
One source tells you to change your website. Another points towards more content or stronger information elsewhere online. Then there are technical changes, clearer wording for the service, or information that needs correcting.
Any of those things could matter.
The difficulty is that you still don't know whether they matter here.
You now have more answers, but not to your question
This is where AI visibility becomes surprisingly difficult to diagnose from the outside.
One search gives you a one-off result. And that result can raise plenty of questions without telling you why you got it.
Seeing another business appear doesn't tell you why it appeared.
Seeing your own business missing doesn't tell you why it was left out.
And an AI system being able to identify your business by name doesn't tell you whether somebody who has never heard of you will discover it when they ask for the service you provide.
Try a different wording and the results can change. Try another AI tool or search platform and you could see a different set of businesses again. If the same pattern keeps appearing, that becomes more interesting, but even then it doesn't automatically tell you whether the explanation sits on your website, somewhere else online, in the way the business is being understood, or in something else entirely.
That distinction matters because it's very easy to move from:
"My business isn't appearing." to: "I need to rewrite my website."
without anything in between that actually connects the two.
The same applies to competitors. You can compare a business that appears with one that doesn't and spot plenty of differences. One publishes more. One ranks better in Google. One has more mentions elsewhere. One uses different language to describe its services.
Those are clues. They aren't proof that any one of those differences caused the result you're looking at.
And this is where the original problem starts to look rather different.
You don't really have a shortage of things you could change. By this point, you probably have quite a respectable collection.
What you still don't have is a clear reason for changing any particular one of them.
Before deciding what to change, we first need to understand what is actually happening.
You now have more answers, but not to your question
This is where AI visibility becomes surprisingly difficult to diagnose from the outside.
One search gives you a one-off result. And that result can raise plenty of questions without telling you why you got it.
Seeing another business appear doesn't tell you why it appeared.
Seeing your own business missing doesn't tell you why it was left out.
And an AI system able to identify your business by name doesn't tell you whether someone who has never heard of you will discover it when they ask for the service you provide.
Try a different wording, and the results can change. Try another AI tool or search platform, and you could see a different set of businesses again. If the same pattern keeps appearing, that becomes more interesting, but even then it doesn't automatically tell you whether the explanation sits on your website, somewhere else online, in the way the business is being understood, or in something else entirely.
That distinction matters because it's very easy to move from:
"My business isn't appearing." to: "I need to rewrite my website."
without anything in between that actually connects the two.
The same applies to competitors. You can compare a business that appears with one that doesn't and spot plenty of differences. One publishes more. One ranks better in Google. One has more mentions elsewhere. One uses different language to describe its services.
Those are clues. They aren't proof that any one of those differences caused the result you're looking at.
And this is where the original problem starts to look rather different.
You don't really have a shortage of things you could change. By this point, you probably have quite a respectable collection.
What you still don't have is a clear reason for changing any particular one of them.
Before deciding what to change, we first need to understand what is actually happening.
First, find out whether there is a pattern
That means looking beyond the one result that first caught your attention.
If people are likely to search for the service, need or problem in several different ways, those searches matter because they show us whether the same thing keeps happening or whether the original result was a one-off. And if your customers are likely to use more than one AI tool or search platform, we need to see whether the pattern follows you there too.
What starts to become interesting is repetition.
Which businesses keep appearing when yours doesn't? Do the same names turn up across different searches, or does the picture change completely? Which sources keep showing up around those results?
That gives us something more substantial to work with than a single missing mention.
The point is to follow what the results are actually showing us, rather than begin with a favoured fix and go looking for reasons to use it.
That's the thinking behind the AI Visibility & Accuracy Audit.
It starts with the question that brought you here in the first place, then investigates what is actually happening around your business before deciding whether anything needs to change.
AUDIT SCOPE
Start with one part
of the business
For the first audit, we focus on one clearly defined service, offer or part of the business you want to understand.
That matters because a business can be visible in one context and almost absent in another. Someone looking for one of your services may encounter you regularly, while a different search leads to an entirely different group of businesses and sources. If we throw the whole business into the investigation at once, those different patterns quickly start blurring together.
So we start with the service or offer you most want people to find.
Keeping the first audit to one priority makes those distinctions much easier to see. Instead of ending up with observations about several services, several audiences and several different search situations all mixed, we have a cleaner basis for deciding what appears to be affecting this particular part of the business, what deserves closer attention, and what doesn't yet give us enough reason to change anything.
The AI Visibility & Accuracy Audit is designed for established small service businesses and independent specialists, whether they work with customers online, in person or locally, whose customers may use search or AI tools to find, compare or choose someone to help them.
AUDIT OUTCOME
What you should know by the end
By the end of the audit, you should have a clear basis for deciding what, if anything, is worth changing in relation to the service or offer we investigated.
You should know whether the result that first caught your attention appears to be part of a broader pattern, or whether the picture changes too much across different searches and platforms to support a strong conclusion.
And, where the evidence is strong enough, you should also know where it points.
That could lead us to something on your website, information elsewhere online, or a combination of the two. The investigation can also show that something you were worried about isn’t appearing consistently enough to justify a major change.
That matters because the outcome is not simply a longer list of things to do.
It gives you a prioritised view of what deserves attention first, what can wait, and what I don’t think the evidence currently gives you enough reason to pursue.
And that last category is just as important as the first.
If the investigation doesn’t give us a strong reason to embark on a large website rewrite, a new content programme or a technical project, that isn’t a disappointing result.
It could save you from spending weeks fixing something that was never clearly connected to the problem in the first place.
HOW I HELP
What I look at during the audit
01
The searches
The investigation begins with the searches connected to the service or offer we've chosen. Not just one version of the question, but the kinds of discovery and recommendation searches a potential customer could realistically use when they don't already know your business exists. Looking across those searches and the AI tools and search platforms that matter helps us see whether there is a repeatable pattern.
02
The businesses that keep appearing
When the same businesses appear across different searches and platforms, I compare how their relevant services or offers are described, which of their pages are being surfaced, and how visible they are in conventional search. This gives us a focused competitor comparison centred on the visibility question we are investigating.
But that doesn’t mean whatever they’re doing is automatically the answer. Those differences can give us clues about what could be contributing to the result, but they don’t prove that any one of them caused it.
03
The sources around those results
If particular websites, directories, articles or other public sources keep appearing, I look at what they say about the businesses involved and whether the same sources recur across different searches or platforms. That can show us which outside information is being surfaced around the results.
04
Your website
That can lead back to your own website. If it does, I look at the parts that are relevant to the service we're investigating: whether the important pages can actually be found, whether they make it clear what you offer and who it is for, and whether the information there gives the systems enough to understand the business accurately.
05
Everywhere else
The trail can also lead elsewhere, particularly when outdated descriptions, conflicting service information or other public references keep turning up.
06
Dashboard data if you have it
If you already have dashboard or visibility data, that can add another layer by showing repeated mentions, changes over time or differences between platforms. I treat that data as evidence to interpret, though, not as a diagnosis handed down by a score.
The investigation follows whichever of those areas the evidence gives us a reason to examine. We're not trying to prove that the website is the problem, that competitors have found a secret formula, or that there must be something technical to fix.
If something does need changing
The audit stands on its own. Booking it doesn't commit you to an implementation project afterwards.
If the findings show that something is worth changing, you can make those changes yourself, take the findings to someone else with the right expertise, or ask me to help where the work falls within my scope.
I keep the investigation and implementation separate deliberately. It would make very little sense to decide in advance what needs fixing before we have established what is actually contributing to the problem.
And if the evidence points to work I don't do, I'll say so.
That might mean you need an SEO specialist, a developer, a schema specialist, someone managing a directory or platform listing, or another type of support altogether. I'd rather point you towards the right kind of person than stretch the audit into work I should not be doing.
A GOOD FIT?
Is this the kind of problem the audit is for?
If you're concerned about your business AI visibilty and accuracy, and you have no idea what influences it and what you need to change, then this audit is an excellent fit.
That might include an online consultant or trainer, a therapist or practitioner, an accountant, a garden designer, a photographer, a specialist adviser or a local service business.
You expected your business to appear for a relevant service or recommendation search and found other businesses instead. Or you're showing up on one platform but barely appearing on another. Sometimes the business is there, but the description is incomplete, inaccurate or simply out of date.
You can also end up in the confusing position of ranking well in conventional search yet seeing a very different picture in AI-generated results.
And if you've already collected a growing list of things you're apparently supposed to fix, but still can't tell which of them has anything to do with the problem you're actually seeing, that's exactly where investigating first starts to make sense.
This is also a good place to start if you'd rather understand the situation before committing to a website rewrite, a new content push or technical work that could turn out not to be the issue at all.
One thing I do want to be clear about: no audit can guarantee that ChatGPT, Perplexity, Google AI results or any other system will rank or recommend your business in a particular way.
Those results can change with the wording of the search, the context, the platform and when the search is made. So we're not trying to control something we can't control.
We're trying to understand the patterns that are actually there, correct problems where the evidence gives us a reason to do so, and improve the parts of your website and wider public information that we can genuinely influence.
I've kept the setup deliberately light
What I need from you
You'll complete a short intake covering:
- your website URL
- the one service, offer or part of the business we're investigating
- who that service or offer is for
- the main country or region you serve
- the main website page for that service or offer, if there is one
- what prompted the audit, including what you searched, what surprised you and what seemed wrong or inconsistent
- any inaccurate or outdated information you already know is appearing
- up to 3 businesses you regard as close competitors or alternatives, if you already have particular ones in mind
- any important public profiles or directory listings you think I should know about
Where it would help, I'll also ask for read-only access to Google Search Console or Bing Webmaster Tools. If you don't use them, that's fine. They aren't a requirement for the audit.
And if you already use an AI visibility dashboard or similar tool, you can share relevant data or access with me. You don't need to subscribe to one just for this.
You also don't need to prepare keyword lists, run a collection of AI searches yourself or research your competitors for me. That work is part of the audit.
I've kept the setup deliberately light
What I need from you
You'll complete a short intake covering:
- your website URL
- the one service, offer or part of the business we're investigating
- who that service or offer is for
- the main country or region you serve
- the main website page for that service or offer, if there is one
- what prompted the audit, including what you searched, what surprised you and what seemed wrong or inconsistent
- any inaccurate or outdated information you already know is appearing
- up to 3 businesses you regard as close competitors or alternatives, if you already have particular ones in mind
- any important public profiles or directory listings you think I should know about
Where it would help, I'll also ask for read-only access to Google Search Console or Bing Webmaster Tools. If you don't use them, that's fine. They aren't a requirement for the audit.
And if you already use an AI visibility dashboard or similar tool, you can share relevant data or access with me. You don't need to subscribe to one just for this.
You also don't need to prepare keyword lists, run a collection of AI searches yourself or research your competitors for me. That work is part of the audit.
THE AUDIT PRICE
3 places available
$897
Pilot rate — for the first 3 audits
Planned standard price: $1,495
The pilot rate is there because this is a new service. Those first 3 audits will give me real client work to use when I review the delivery, timing and reporting before confirming the ongoing price.
A FEW PRACTICAL QUESTIONS
Questions worth asking upfront
Do I need to use ChatGPT or a particular AI tool?
No. The audit isn't tied to one platform. I look at the AI tools and search platforms that are relevant to the service or offer we're investigating, rather than assuming ChatGPT is the whole story.
Do I need Google Search Console, Bing Webmaster Tools or an AI visibility dashboard?
No. If you already use them and the data would help, I can include it. If you don't, you don't need to set anything up or subscribe to a dashboard just for the audit.
Can you guarantee that my business will appear in AI recommendations afterwards?
No. AI and search results can change with the wording, context, platform and time. The audit is there to help us understand the patterns, correct problems where the evidence supports doing so, and improve the parts of your public information we can actually influence.
What if the audit finds that nothing major needs changing?
That's a perfectly valid result. If the evidence doesn't support a large website, content or technical project, I'll say so. Knowing what not to spend time and money on can be just as useful as finding something that needs attention.
Why do Visibility Audits vary so much in price?
The same name is being used for quite different services. Some audits are automated reports or a small set of prompts run once. They can give you a quick snapshot of whether your business appeared and which competitors were mentioned.
This audit is designed to help you decide what to do about the results. I investigate one priority service or offer across relevant AI tools and search platforms, test different ways a customer could search, look for repeated patterns, examine the sources behind the results, and review your website and wider public information.
The findings are then turned into a prioritised set of next steps: what needs attention, what can wait, and what the evidence doesn’t currently justify changing. You also receive the evidence behind those conclusions, a personalised video walkthrough and 7 days of email follow-up.
A lighter audit could be enough if you only want to know whether your business appears. This audit is for businesses deciding whether to change their website, create more content, correct information elsewhere, commission technical work or leave something alone. Its value lies partly in finding the right work to do, and partly in preventing unnecessary work from being commissioned in the first place.
What if my business has several services or offers?
We begin with the service or offer where visibility matters most, or where the results are causing the most concern. This keeps the investigation focused enough to test properly and gives you findings you can actually act on.
Some parts of the audit look at the business more broadly. Problems with indexing, unclear business descriptions, inconsistent public profiles or outdated information can affect more than one offer, so those findings won’t necessarily stop at the edge of the service we’re investigating.
Your other offers may not need separate audits at all. If one does need its own detailed investigation, I’ll scope the additional work based on what remains to be examined. I won’t charge you to repeat the parts of the original audit that still apply.
What happens if the issue turns out to be outside your scope?
I'll tell you clearly and point you towards the type of specialist you need. I'd rather do that than try to turn the audit into work I don't do.
BEFORE YOU START FIXING THINGS
Why is this happening?
You came here because something didn't add up. Your business wasn't appearing where you expected it to. Or it was appearing inconsistently. Or the information attached to it was wrong. Then you went looking for an explanation and found plenty of things you could change, but still no clear answer to the question that started all of this.
That's worth finding out before you commit time and money to rewriting pages, producing more content or starting technical work that may have very little to do with the problem.
$897 — first 3 audits
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