AI guide · Educator · Discerning by default
The AI is not the asset.
Your IP is.
A calm, no-nonsense way to bring AI into
your business — built around how you
already work, not how some 22-year-old on
YouTube said you should.
01
Built around your workflow, not a template
02
Plain English. Always.
03
Honest about where AI doesn't belong
—
“The value of AI is not in using the
latest tools or copying popular workflows.
It is in making AI work in a way
that actually fits your business.”
— Anno Torr
HOW I HELP
Three Steps.
No PowerPoint
01
We start with your business — not the tool
No demos of shiny things. We map how you actually work, what eats your
time, what feels like noise.
02
I show you where AI genuinely earns its keep
And, more usefully, where it'll just create more noise to clean up later.
03
We shape something that fits
Not a template, not a playbook. A handful of practical shifts you can
actually live with.
Ways to work with me
Three doors.
All marked 'come in'.
Two paths plus a workshop series — all built around the same
idea: AI should make your work easier to navigate, not harder
to understand. Start where you actually are.
AI Fit Intensive
From $895
Live $895 · Async $995
The part where we stop the swirl, pull everything onto the table, and work out what actually makes sense for your business — instead of what some loud person online said you should be doing by Tuesday.
Where AI genuinely helps (and where it just adds noise)
What's missing, messy, or underused in your setup
A practical AI Fit Action Plan you can actually use
AI Integration Project
From $4,995
Intensive fee credited toward your project
Once the plan is clear, I build the thing. For owners who'd rather not spend three weekends piecing together tools, prompts, and workflows while quietly wondering if they're making it worse. (A very valid concern, by the way.)
Foundations, assets, and context organised
Your first priority workflow built and tested
Light handover docs so you can actually use the thing
The Right Tool for the Work
From $127
Single workshop $127 · 4-part series $297 (Save)
A 4-part live workshop series for smart non-developers who want to learn Claude and ChatGPT properly, without the skipped steps, tool confusion, or the old 'just use this prompt'.
01 · The right AI for the job
02 · Claude as your work brain
03 · ChatGPT as your production studio
04 · Using them together without making a mess
WHY WORK WITH ME
Six honest reasons.
Pick the ones that land.
01
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Kind things people have said
Reviews from the
previously sceptical.
"
I expected another 'embrace AI' lecture. I got someone who told me which two of the seven tools I was paying for I should bin. Refreshing.
Margaret H.
Independent consultant, 58
"
I expected another 'embrace AI' lecture. I got someone who told me which two of the seven tools I was paying for I should bin. Refreshing.
Margaret H.
Independent consultant, 58
"
I expected another 'embrace AI' lecture. I got someone who told me which two of the seven tools I was paying for I should bin. Refreshing.
Margaret H.
Independent consultant, 58